I don't understand why my friend won't give up on me?

I never had a boyfriend because I enjoy being single. I told my male friend this but he still says he really like me. We've been friends for over a year, and he knows everything about me. He recently confess his feelings for me and I rejected him, but I don't know why he can't stop liking me. Most men see me as a normal ugly woman so I don't know what he sees. I love myself and I don't care about being in a relationship but he thinks that I do care about it a little..

I continue to treat him as just a friend. He does the same sometimes but he sometimes says flirty things. He sometimes makes me blush, get nervous and shy because I'm not accustom to men saying flirty things to me, and it's not because I like him.

We normally play board games and the loser buys snacks for the winner. But this time he suggests that the loser gives the winner a kiss. I rejected his suggestion. He mock me for being afraid of a kiss. So I got annoyed and aceepted. I won the game but I still refuse to kiss him. He said its unfair. I told him the world is unfair. He replied: "is that why you shut out the world?" I told him that the world shut me out first. He asked: "Can you let me in?" A tear suddenly run down my face. I replied: "Why can't you just stop liking me more than a friend?" He said: "because you deserve that kind of love" I blush and look at him. I suddenly got closer and kiss him on the cheek. I said: "I did that because I lost the game. Oh and that kind of love doesn't exists for me. You should find another girl who deserves your love"

I don't understand why my friend won't give up on me?
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