Why do women take so much pride in their underwears and lingerie?

I think I said this a few times in the past but when I was a kid my mom used to be an independent retailer for female underwears and lingerie.

we didn't have a store of our own so we would either visit the clients or they come to us. while this took place they would often come out of their clothes to try each merchandise on while trying it own they would often ask for the other client's opinion, such as...

"does this look good on me? does this make my ass look bigger? do you think my husband will like it? I wonder what else would look good with this"

and many other self conscious questions before buying them.

I find it crazy how when we men need underwears we just go straight to Walmart or any other big retailer and get whatever looks comfortable to wear, buy it and then we live happily ever after.

Why do women take so much pride in their underwears and lingerie?
Why do women take so much pride in their underwears and lingerie?
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