A guy accepted my friend request but ignored my message, why?

So this guy and I had a rough start, we sat together in math class and he'd do weird things , and we just had a rough start with each other well I found out he was doing those things was because he was nervous and has a crush on me, and I was rude to him. So I know he likes me, and i return his feelings. and I sent him a message Christmas day, saying a heartfelt apology and asking if we could start new, and sent him a friend request, well a week later so yesterday he accepted my friend request but ignored my message!! It made me feel bad I really want to start new with him.. any ideas why he did this?:(
This was on fb by the way so it said seen.
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+1 y
He's pretty popular. so he's on often.
A guy accepted my friend request but ignored my message, why?
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