Do guys like it more if their girlfriend isn't TOO sweet all the time?

Like instead of saying I miss you baby and love you so much everyday, should I just act cool about our relationship...act like I'm interested but not CRAZY about him, and then once in a while express how much I miss and love him?

Uhh, confusing I know, but you get it right?

I just don't want to lose all that special "love" we had in the beginning...
Do guys like it more if their girlfriend isn't TOO sweet all the time?
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