Why aren’t men encouraged to cry/show emotions more?

https://youtu.be/kGxW2toAvzc

Inherently because of how society places emotions and things like crying as a feminine trait, it’s like men aren’t allowed to do it or are only permitted to do it in certain situations for a certain period of time which is messed up.

Crying and showing emotions is a normal human thing, what are peoples thoughts on this?
Why aren’t men encouraged to cry/show emotions more?
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