Are labels for guys like, Alpha, Beta, Sigma male etc getting a bit unnecessary and annoying?

Are labels for guys like, Alpha, Beta, Sigma male etc getting a bit unnecessary and annoying?
Don't get me wrong, I love the memes and find them rather funny, however I think it gets weird when people start taking them seriously. I have seen guys binge watching stuff like "5 ways to stop being beta and unleash the inner alpha." It's actually think its hilarious, how some think watching these will make them have a better chance with women, but at the same time it's sad as they are trying to fit themselves in someone else perspective of success.
I have nothing against people trying to improve themselves. Be as based as you can, I am rooting for you! But I think sometimes these labels encourage a toxic mindset. Thoughts?
Are labels for guys like, Alpha, Beta, Sigma male etc getting a bit unnecessary and annoying?
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