His neediness is turning me off. What should I do?

There is this guy who likes me and I like him too. But he is needy, and usually sends several messages during the day. I don't bother much, but he sent me a message 30 minutes ago asking me a question. I was studying at the moment, but I started to talk to him and after about 5 minutes I had already lost focus, and then, while he was sharing one of his experiences, I apologized and said I had to go study, then he said okay.

So just now he sent me seven messages, asking if everything is ok, telling me that he cares about me and stuff.

I'm becoming really annoyed, although he is a nice person. What should I do? It's making me feel better about the idea of breaking up our friendship, even if I really don't want to...
His neediness is turning me off. What should I do?
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