Denial about feelings?

Gene9
Is it possible for a guy to be in denial about his feelings for a girl? (We are both in our 20s)

I suspect a guy friend has feelings for me based on his actions. He stares, gets jealous, observes me and focuses on me, remembers details I tell him, he reads me like a book, knows how I feel (attuned to me), wants my attention all the time, wants to contact me, acts nervous around me, avoids eye-contact up close and sometimes shows me his soft side (sends me songs, and compliments me etc).

I basically "feel" his energy and I have a strong belief that whenever you feel someone is interested, it's because they are. Other people around us notice it too and have told me multiple times "he likes you". But I don't know because:

Whenever I try to talk about his feelings, he denies it. It's almost as if he gets nervous when I notice his actions, and when I say stuff he does he becomes scared. He becomes super defensive and says no, but his explanation changes every time. He gives me a different excuse every time he tries to deny it. And the worst part is: he already knows I like him, so he isn't afraid of rejection.

I mean, it's fine if he doesn't like me, I'm fine with being friends... but why is he so defensive? Just be calm and tell me "no". What's the big deal?
Denial about feelings?
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