Why this guy wants attention despite having so many chicks?

There is a guy whom I like and we are friends kind of. He is handsome and friendly so gets lots of attention from other girls. So i avoid him because i dont want to be one of those chicks. But he constantly says to stop ignoring him and talk to him. Why is this he is doing? Is it kind of ego that i ignore him so he wants it or is it he likes me?
Why this guy wants attention despite having so many chicks?
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