Why does he say this , and do that?

So this guy will tell me he’s not into me , but also send some mixed signals as well. So I’ll believe him when he says he’s not interested, but then he’ll make a comment that will give some hope, but then go back to not being into me …

Why do men do that? Is it just that they enjoy the attention, or “ option “?
Why does he say this , and do that?
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