Is it immature that this guy keeps referring to something as “The BBC of whatever” to say how great it is?

like if he goes to a pizza place that he thinks is great he will call the BBC of pizza, etc. And that does not stand for British broadcasting company. I guess the idea being that it’s better than other other stuff

Is it immature that this guy keeps referring to something as “The BBC of whatever” to say how great it is?
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