Why do models have to be skinny?

Anonymous
OK, why is it that besides fitting into anything and saving money on fabric, do they only use skinny girls in modeling? I mean, their are a lot of beautiful girls who are not extremely skinny or tall and who wouldn't fit "model" standards but are way more appealing than most models like for example: Kim Kardashian, Marilyn Monroe(if she were alive today), and Jessica Alba, to name a few. I have also read somewhere that people are more likely to buy from a store that uses "attractive" models and I think women who are more on the hourglass side rather than lanky, perhaps the too skinny side, are a much more attractive demographic to the general public. Also, I know they say that the camera adds ten pounds and such but I don't think a camera could take a nice body and hideously deform it. I mean, they photoshop models so much anyways why don't they just save money and hire a model who is already closer to the attractive standard instead? BY NO MEANS am I saying skinny girls are ugly or not beautiful but I think as a whole the population gravitates more towards those with an hour glass shape who are curvy yet not overweight or pudgy rather than the extreme sides of either being very skinny or plus size.
Why do models have to be skinny?
13 Opinion