Advertisements and Marketing: Inside the display!

Hello and welcome everyone! I'm back. I'll tell you something good this time.

Disclaimer: This is just for a hearty read. In no way is this take holistic.

Advertisements and Marketing: Inside the display!

We all have seen those advertisements that flash in front of our TV screens, those advertisements in newspapers. So what is behind all these ads and things? This is a major part of a game called 'Marketing'. Ads are shown so that the consumers get aware of a certain product available in the market. Through these ads, they try to lure the consumer. So basically how would they convince you to buy their products? Here comes the role of emotions. They try to target your emotions. Ever seen these taglines- "Give your child the best" or "World's best tortillas" or "Fatless cream which will make your food good"? These all are made to attack your emotions. We love our family and surely want the best for them. Hence, they use these type of taglines for their products to assure the consumer about their quality even though they are not much high-quality. This affects us deeply. Many brands have faced legal charges for claiming their product as 'best' even though their products weren't the number one selling products of that country.

Lemme give you an example of another thing that they do. Suppose a toy is vastly advertised on TV. A child asks his dad to buy that toy for him and his dad promises to buy that one, but when his dad goes to the toy store he comes to know that that was out of stock (actually company doesn't make it available in market besides of sufficient stock). Then his dad buys another toy of same brand to please his child. Meanwhile, when that toy becomes available in market, he will again visit the store to keep his promise. There are many more tricks that these big companies play with us. We just don't realise it. We all are lured by those sales, offers and discounts what we get in the stores but at the end, when you leave the store you realise that just to grab those crazy deals, you bought many useless things that weren't really necessary for you. So next time you go to buy something, be very careful and don't be a victim of emotional attack!!