What we can learn from Gillette ad?

[Anonymous]

The way men are viewed by feminism

It doesn't really matter what color you are. If you're a man you're guilty. Although in the ad colored men are demonstrated as less evil and occasionally the ones who "hold other men accountable", all men are innately flawed according to the feminist ideology.

Feminists can shout about quality as loud as they can but their actions show that ultimately they will blame men for simply being manly and they don't care about race, social status and sometimes even sexual orientation. So why should we be surprised that an ad created by a feminist attacks masculinity and manhood at its core and questions masculinity altogether?

Kim Gehrig, the director of toxic masculinity ad, A feminist

What happens when men respond

Gillette basically took back their words and men forced them to do that. Although they didn't publicly admit that the change in their policies is caused by the backlash from their toxic masculinity ad, it's obvious they are afraid their losses would grow if they don't change their way and that's still good to hear.

What men can learn

We come from different backgrounds, we have different political and religious views but lots of men objected to the way Gillette portrayed masculinity and men. It wasn't just conservatives who boycotted Gillette. It was all MEN. We need to repeat that every time a media company or corporation of some sort decides to join forces with the man hating feminists and persecute manly men. This incident showed everyone in company boardrooms that men won't put up with everything, that men have purchasing power and they're willing to take their money somewhere else if they don't get the respect they want and guess what? Many companies changed their tone since the Gillette fiasco.

[SomeGuyCalledTom]

At this point, I've forgotten most the details of the ad, so any reaction I have to it is at this point a 2d/3rd hand reaction to my original reaction. But I remember feeling a distinct aura of smugness about it, especially in the social media sphere. It was clearly spearheaded by a feminist who doesn't actually care to understand men's issues, and instead just used Gilette's marketing budget to finger-wag at their customers for the actions of a VERY SMALL minority. And people defending it saying "all this toxic maleness is so normalised in society", like, NO, it's not, you have no evidence for that, and I'm sick of the anti-male rhetoric surrounding the advert (setting aside even the contents of the advert itself, which are only a symptom of a larger ideological narrative). And then of course there's the strawman of "if you have nothing to hide you have nothing to fear". Like, if this ad isn't meant for me, or the VAST MAJORITY of men, then who IS it for? I'll tell you who it's for: the twitter mobs and blue checkmarks who are just waiting to dump on all the men who are rightly irritated by the advert's insidious rhetoric. The Gillette advert I could give two shits about; but the never-ending tirade against men is getting pretty disturbing. But they get away with it coz they have the defense of "oh well we're not saying ALL men", but then in the same breath they say it's "normalised", which implies they ARE referring to all men (otherwise how could it be normalised if it were only a minority?). That logical inconsistency tells me all I need to know about this "movement". I wash my hands of it. Oh and I don't see Gilette calling out the "minority" of women who act "toxic" to their husbands, children, colleagues, neighbors, and relatives. Why is it always a one-sided thing where men "need to be better" but women are "just fine no matter what they do"?

[Texaskid1]

Here here!!!

[Anonymous]

"We need to repeat that every time a media company or corporation of some sort decides to join forces with the man hating feminists and persecute manly men. This incident showed everyone in company boardrooms that men won't put up with everything, that men have purchasing power and they're willing to take their money somewhere else if they don't get the respect they want and guess what? Many companies changed their tone since the Gillette fiasco."

Amen to this^ brother.

I am one of the men who boycotted Gillette after the ad and I will continue to boycott their products until they formally apologize to all the men they unfairly characterized in the ad. I don't expect that will ever happen so chances are I will never buy another Gillette product again as long as I live, and that is fine with me.

Men deserve better than the treatment they have been receiving in the media and society in general over the last decade or so, and we should have enough self respect to stand up to it. That's the only way things will change.

The boycott of Gillette was clearly very effective, to the tune of an $8 billion write down for the parent company P&G. We should take note of that and be ready and willing to flex that muscle again any time a company decides to jump on the SJW bandwagon and slap men in the face like Gillette did. There are plenty of options available to us and we should have enough self respect to stand up against companies like Gillette and not give then a fucking dome of our money.

[myTake Owner]

i honestly wish all men thought like you

[Opinion Owner]

I think most men do. It's actually women pretending to be men on GAG who say things like this: "I guess I don't really get what the problem is with this ad. Is the objection that men don't actually act the way the ad portrays, or that the things the ad shows is okay?"

She has been posing as a man here on GAG for a long time. It's surprising more people don't call her out for it.

Thanks for posting this MyTake bro. Great work.

[myTake Owner]

thanks man

[sageevalentinee]

It makes me annoyed because of course toxic masculinity exists. But being masculine in itself is not toxic masculinity!

I went to go watch the guys from uni play a rugby game, some other girls with me to cheer them on. And some guy tackles another and breaks his jaw, ambulance is called. And the girl next to me it like tut tut toxic masculinity. And I just said wtffff, 2 seconds ago you were all fangirling over how fast he could run are you having a laugh?

I mean imagine me picking nice flowers and putting on a little dress and baking cupcakes. Does that make me toxicley feminine? I don't think so. Femininity is attractive to men the same way masculinity is attractive to women! So we are we condemning masculinity? Are women afraid of being attracted to violence? It's the way we are, we can't help it! It's natural! Ladies, face the truth! Two big guys brawling a bit is kind of hot!

Of course toxic masculinity exists. There are wife beaters, there is domestic and emotional abuse, women aren't taken seriously etc etc. But like with all other walks of life, the minority is always the loudest! It's only the bullied that complain about bullies. That doesn't mean we shouldn't talk about it, it means we should be sensitive about it, because putting it in a shaver add is just plain rude and insulting. Trying to say that all men are lowlife toxic masculinity scum?

I mean sure men can cry. Whenever I see a man cry it breaks my heart. Seen my dad do it once, and boyfriend do it once. When they cry, it's so heartbreaking, I fcking start bawling my eyes out too. So like, please don't do it very often.

[FatherJack]

A smart , mature head on young shoulders !!

[ThisGuyDucks]

I agree, but there's no such thing as toxic masculinity.

[MajesticTwelve]

To hell with Gillette.
I used to buy their razors to shave my legs with, and now I don't and I never will. I buy BiC. They're based in France, and yeah they make pens mostly but the French don't seem to have lost their minds with PC culture, but legitimately, you are a COMPANY.
Your job is to sell. That's it.
Why the hell are they getting involved in politics? It's idiotic. If I make a razor, I don't care who buys it as long as they buy it. I'd never choose sides or try to make a statement beyond "Our product works well at a reasonable price"
So for Gillette and indeed any company that tries to get with the times, you won't get a dime out of me.

[SkipStop]

I'm glad you check out Timcast. He is like a news source. Wish more people viewed his videos.
The Gillette ad was a complete disgrace and I am not surprised it was made by a feminist aka misandrist. What I am surprised is how and why all the participants agreed to do it. Even little kids. Ridiculous. It's great that there was so much backlash to the extent where P&G lost a lot of customers and money. Masculinity is a gift and very important to every man and society. Masculinity is what drives men to success and progress in society. Feminism aka misandry is the destruction of society. A few people made pro-masculinity videos and anti-feminist videos but unfortunately got taken down from YouTube. We need more MRA's to join the movement and fight back. If only misandrist and gynocentric judges got thrown out of court and stupid people stopped listening to feminists and liberals.
#BoycottGilette

[pervertedjester]

#BoycottProctorandGamble #BeardsareBetter

[SkipStop]

www.theaustralian.com.au/.../55fd4be9b89505563910e4c661989b83

[oddwaffle]

Yeah, pretty much the whole point why I don't like feminist. Nothing against equality but feminists nowadays just aren't about equality.

A man chooses, a slave obeys.

A man has the right to like what he likes. He gets to think what he thinks. He gets to choose what he wants to do.

If he doesn't like a fat girl then nobody has the right to make him like her. It's his choice. It's his thinking. And a proper person will honor the guy preference.

If a girl is fat and none of the guys like her then it's the guys fault. If a guy is stinky and none of the girls like him then it's his problem? What kinda logic is that?

[SomeGuyCalledTom]

Have an upvote for that Andrew Ryan reference!

[Anonymous]

This is a major victory against political correctness, whenever a company tries to force an agenda, it usually backfires. That’s an important lesson that needs to be learned by all companies.

I mean, look at what happened to EA when they created Battlefield 5, it completely wrecked their reputation and Patrick Söderlund even left the company after 12 years presumably because of how bad the game did and because of his snide remarks to the battlefield community.

[myTake Owner]

interesting. i didn't know about battlefield. these companies will eventually ruin themselves

[A-man-22]

Wow they took it back, I didn't know that.

All men need to fight against the notion of "toxic masculinity" because masculinity isn't toxic.

It's toxic individuals and upbringings that warp people.

We do need to drill it into the heads of people who think that masculinity causes issue that masculinity not the cause.

I hope no company will try the same thing after this and the Gillette fiasco will be the example of why you don't.

Honestly I think Kin Gehrig the director should be fired as that's what happens with most boycotts she shouldn't get off free because the attack was against men.

[PLAIN_SPOKEN]

"The best A MAN can get" has been their catch phrase forever. BIG DEAL if a razor targets only men! What feminists call Toxic-Masculinity isn't offensive to me. If they want a girly man... Rock on!! I think it kinda goes with the whole "GAYING OF AMERICA" thing that's seemingly taken over. I'll NEVER STOP BEING A MAN! REAL LADIES DONT WANT A WUSSY GIRLY MAN WHO WEARS TIGHTER JEANS THAN THEM
Just Sayin

[sawno]

What we can learn from Gillette ad? Not to buy gillette's overpriced razors.

[bolverk]

This is what happens when you let a rabid feminist and sex offender Kim Gehrig (if you don't believe me do a deep search on Duckduckgo) do an advert for a company that relies on selling razors, blades and other consumables to men,
Why did Gillette find the blow-back so surprising? Their ad attacked their main customer demographic, what else did they expect laurels and accolades?

[Guanfei]

In fact it wasn't just men who boycotted Gillette. I took a long time to read the comment on the ad on youtube.
Of course, most of them were from men, but there was quite a good number from women who were not very happy with the way the ad portrayed men.
And of course they weren't. Because talking about men, is talking about those women's fathers, brothers, son. They couldn't accept that a brand openly insulted and blamed people who they loved and cared about.

[Guanfei]

Also, if they wanted a good example to give about what a man should be, they already have a perfect ad for it, which they made long ago (sorry for the quality, but it's from 1989).

https://www.youtube.com/watch?v=ThDBf14qPsc

This one was just made to hate on men, not "set an example".

[cloud9vortex1234]

I never really purchased Procter & Gambles products that much to begin with. Store Brands do the job at a more affordable price. Also, Walmart is generic about things and won't use my money to try and spread a Warped Ideology. I don't care about that shit. What I care about is a product that works and does a good/exceptional job.

[holograph]

Crap like this makes me want to go buy Gillette products. When will some men learn that we can discuss our problems without implicating that every single man is bad? How many men have to take this ad personally? If it didn't describe you then it wasn't aimed at you. If you want to act like such a man then man up and get over a stupid TV ad.

[Unit1]

Are we talking about this Gilette ad?

https://www.youtube.com/watch?v=UYaY2Kb_PKI

If so, then here's what we can learn from that ad:

People are overly sensitive crybabies, who take offense left and right like they take in oxygen in their lungs.

[myTake Owner]

so now your blaming the people who were offended by this? didn't the ad and it's attack on men seem uncalled for to you? i mean if you haven't raped anyone or bullied anyone why are they criticizing you as an average man? that's what i don't get

[Unit1]

I don't get what's there to take offense from. I don't see anything, no attacks, shame, bashing, whatever on men. Nothing.

I see a school boy running from the bullies, biased media & news fragments, boys will be boys (who play fight in the yard), men grilling, men greeting each other.

[myTake Owner]

okay so those men who are grilling are shown as mindless robots repeating boys will be boys. the ad suggests these men don't know how to live so we-feminists- need to teach them. and the scene where the two little boys were wrestling was portrayed as something horrible. can't you see these days everything that we men do is bad? i mean men did not care about all this man hating until it has reached the highest levels of corporations. now men react and everyone blames them

[Unit1]

Grilling men being mindless robots? They look to me like they're just hanging out, grilling, watching. It's not like they're hurt.
I don't see that those boys wrestling or restraining them both being portrayed as a bad thing. Not from the ad.

The only thing I see are outrages over trivial matters.

Again, I don't see anything discriminating towards men. I don't care about "deep meanings" and there are none in this ad. If it was showing a man getting kicked in the nuggets by a woman and then the woman laughs, then that's solid discrimination and a valid issue.

It's no wonder why some say men today are weak. I can clearly see why.
What's the next trivial thing people will initiate an outrage? Sleeping men? The possibilities are endless in our timeline.

[myTake Owner]

then maybe you should watch it a couple more times or watch a video where they talk about the ad. i mean the director is not even trying to be subtle in her hatred for men. i guess you don't really want to see the misandry in this ad. and pal let me tell you this sitting down, being silent and taking shit has never been seen as strength and speaking against this bullshit is not weakness.

[Unit1]

Do as you will. I do not watch or encounter many ads, so I don't suppose it has any value for me or for society.

[Anonymous]

The way I took the commercial was basically a call to action for men to knock it off with all this macho behavior. It needs to be gone.

[myTake Owner]

but the men in the ad weren't macho at all. they were average which is why the ad was so awful because it targeted average men. and even if they are macho it's fine because they don't deliberately behave that way. that's natural for men so why should it be gone especially when everyone is encouraging women to copy that same behavior. so if it's bad why should women be assertive and tough?

[Opinion Owner]

I just went and rewatched it to get a refresher. It was a display against sexual assault and harassment, which is a reality that is far too common for most women at some point in their lives. It’s behavior that isn’t acceptable. If you’re not a man that does any of those things then it doesn’t apply to you.

[myTake Owner]

it doesn't apply to me and it does not apply to many other men and that's what's wrong with this ad. sexual harassment is a very complex issue which needs a really long discussion. but let's say all the predators are men but they're still a certain group of men not the ordinary ones. imagine if someone made an ad about false rape accusation and showed a couple of ordinary women who look just like you. how would that make you feel? and to equate a guy trying to hit on a girl on street with those sexual predators involved in metoo is too extreme

[Opinion Owner]

I’m happy to hear you don’t do those things but that type of behavior among men has become very normalized and even encouraged by certain groups of people. I don’t see why calling this out has offended so many men who claim they aren’t like that.

[myTake Owner]

i can't speak for other men but i can tell you why i hated it. first of all i don't agree that all of the behavior they demonstrated in the ad is toxic and negative but anyway i think it's okay to criticize male behavior as long as it's done constructively. i don't believe the creators of that ad meant well when they came up with the idea for the ad. their tone is very demeaning. if you look up kim gehrig online you can watch her other ads and you can see the same male bashing tone exists in the rest of her work. people may welcome constructive criticism but no one likes hatred. this is mainly why i didn't like the ad but other men hated it for many other reasons

[Opinion Owner]

What behaviors from the video do you defend?

[myTake Owner]

for example the two little boys wrestling and maybe the guy who told the girl to smile. i'ts corny but not that horrible. but i think there was nothing wrong with the little boys playing around

[Opinion Owner]

I get that but that was two split seconds out of the whole video.

[Kiran_Yagami]

We like our macho behavior. No one is calling on all women to stop being gold diggers or man hating bigots.

[Opinion Owner]

They only talk about those two things on here 10 times a day.

[Kiran_Yagami]

Yes, because GAG is totally society at large. Everyone listens to us. They bow to us. We are the MSM, the 1%. Everyone fears us. Now back to reality.

[Opinion Owner]

You said “no one.” I simply corrected you.

[Kiran_Yagami]

You tried to make a technicality an argument, which fell through spectacularly.

[Opinion Owner]

No you tried to steer the subject away. Now back to the topic. Like your macho behavior all you want but women PAY me to help them avoid that shit.

[Opinion Owner]

And pay me to become better men.

[chris0977]

Why do many women believe themselves superior, which I say because they believe it prerogative to dictate what men should become. Equally, ask the men on here.

We men believe in equality; for everything women demand men change, women offer to change something men demand in return, otherwise it's just narcissistic superiority on the part of women.

[chris0977]

If we make this about equality of giving there will be no problems. When it's about one individual, or set, who demands change of another, without offering the other individual, or group, equal right to demand change, this is just superiority and narcissism.

[chris0977]

For your next statement, after you tell men what they should change, ask the men what you should change, this ensures equality, which is inherently a feminist value, only make sure you're as obsessed with giving as taking.

[Miristheiss]

What does it have to do with buying razors?
Not a DAMN thing!
Just PC lecturing men.
I don't buy Gillette or Procter & Gamble.
Who the hell do they think they are.

[Miristheiss]

Good add. It cost you one household of sales from razors, Swiffer, detergent, tooth paste... etc.

Way to alienate a customer by politically lecturing me based on my gender vs. promoting the quality of your product.

F**K You!!!##

[Opinion Owner]

They still get my business.

[Miristheiss]

Of course, you are a feminist that believes all men need some public service shaming from a razor company as if criminals will change their ways from seeing a razor "commercial".

I am waiting for the tampon commercial lecturing women not to make false rape allegations or lock kids in hot cars.

Come on ladies... police yourselves.

[pervertedjester]

My response to Gillette has normally been... Beards are Better!

[Kiran_Yagami]

We can learn that taking a dump on your main demographic leads to disaster. Gilette has lost $8 billion since their SJW ad campaign started, and they've now publicly stated that they're going to abandon it.

[Miristheiss]

This was roughly a year ago.
To me it meant I stopped buying Gillette and Procter and Gamble products.

[HungLikeAHorsefly]

I guess I don't really get what the problem is with this ad. Is the objection that men don't actually act the way the ad portrays, or that the things the ad shows is okay?

[myTake Owner]

people have so many issues with the ad. one of them is what you said. another one is the obvious racism, the patronizing tone of the ad, and one of the big reasons was that people didn't like their razor manufacturer to tell them what to do. i guess there are other reasons too but these are the ones i remember

[HungLikeAHorsefly]

I mean, it *sounds* like it's the former - that the ad shows men behaving in ways that isn't representative of the ways most men behave. But then you (and other comments on this post) complain about Feminists criticizing all things "manly".

So... are the things in the ad "manly" or is it a misrepresentation of manliness?

[HungLikeAHorsefly]

So are we saying that men don't actually get peer pressured into not appearing weak or feminine? And that it's okay to cry? And that a lot of men aren't horrible fathers?

I mean, right here on GAG there are hundreds of posts by men, for men, that claim the opposite.

[ImJustCurious13]

What I learned from the Gillette ad is that real men use straight razors and safety razors.

[Dargil]

I love this.

https://www.youtube.com/watch?v=CzC47F1DTO8

[myTake Owner]

lmao this is good