On purely physical attractiveness is the good facial structure on a person what makes them the most attractive?
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An aesthetic facial structure is moreso important for women than it is for men. It's difficult to say if that's the most important structure, because we've all seen that girl with the rocking bottom and "so-so" face. A pretty face is hard to get away from though.
As for men's faces, there are plenty of examples that prove a man's face can be borderline irrelevant. Look at how many professional athletes have beautiful wives, but look like trolls from the neck up. We are evaluated based on a basket of criteria, and most of that basket is associated with resources and accolades, as well as masculinity. That's what makes us most attractive. The face is something to look at, nothing more.0