Bad market research. Doesn't matter how woke you wish the world is, you got to remember who your target customer is. The LGBTQ are something like 1% of the population and few of them have kids and even those kids don't know if they are gender neutral, gender fluid, gender retarded or the 50 other genders there are. It's the same with LGBTQ movies and TV shows. Who's going to watch them? There's a reason why most lgbtq movies made feature well known hot actresses, because like lesbian porn there's going to be a lot more Hetrosexual guys watching than lesbian women and even then it's just fast forward to the part they get nude. I watched my days of mercy and basically skipped to the scenes where Kate mara and Ellen page got naked.

Sounds like they got a dose of what I call “Reality Therapy!”

Good for them. Not the same thing, but I saw an example non binary American girl and it was literally scary.

Girls play with dolls, boys do not

It was a rather bad idea. According to various studies in 2021, globally only two percent of the world identifies as non-binary. Why make a specific doll that's supposed to represent something like that if there isn't that many people doing so?

You do realize that Matell is as American as their Barbie doll, right?

Boys collection action figures, girls collect dolls. It's the NAME, not the figure itself

Catering to a fringe market rather than to the main client base is a pretty good path to failure.

Good. Literally nobody was asking for it

Who could have seen that coming?

Thoughts on German toy company removing gender-neutral dolls after a sell flop?

Cubus

Guru Age: 25

Source: https://www.berliner-zeitung.de/news/spielzeug-konzern-mattel-nur-wenige-kauften-genderneutrale-puppe-li.313298

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Leopard23 Follow
Xper 6 Age: 46 , mho 35%

+1 y

Bad market research. Doesn't matter how woke you wish the world is, you got to remember who your target customer is. The LGBTQ are something like 1% of the population and few of them have kids and even those kids don't know if they are gender neutral, gender fluid, gender retarded or the 50 other genders there are.
It's the same with LGBTQ movies and TV shows. Who's going to watch them? There's a reason why most lgbtq movies made feature well known hot actresses, because like lesbian porn there's going to be a lot more Hetrosexual guys watching than lesbian women and even then it's just fast forward to the part they get nude.
I watched my days of mercy and basically skipped to the scenes where Kate mara and Ellen page got naked.

0

0 Reply

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u
OlderAndWiser Follow
InfluencerMaster Age: 71

+1 y
6.1K opinions shared on Other topic.

Sounds like they got a dose of what I call “Reality Therapy!”

1

4 Reply
- Cubus
  
  +1 y
  Do you agree with the company CEO that "the society was not ready"?
  
  Reply
- u
  
  OlderAndWiser
  
  +1 y
  I'm not sure that society will EVER be ready to deny the difference between the two sexes.
  
  Reply
- u
  
  OlderAndWiser
  
  +1 y
  Thanks for MHO!
  
  Reply
- Cubus
  
  +1 y
  You're welcome.
  
  Reply

AmyHew1tt Follow
Xper 7 Age: 21 , mho 42%

+1 y

Good for them. Not the same thing, but I saw an example non binary American girl and it was literally scary.

0

0 Reply

Lucy68 Follow
Yoda Age: 28 , mho 35%

+1 y

Girls play with dolls, boys do not

3

7 Reply
- Chazmatazz269
  
  +1 y
  Completely untrue. Just because they decided to call them “action figures” that doesn’t make them NOT dolls. Ell oh ell!
  
  Reply
- Cubus
  
  +1 y
  @Chazmatazz269 Dude, they do not serve the purpose to dress them up.
  
  Leave the lady alone.
  
  Reply
- Chazmatazz269
  
  +1 y
  Also untrue. The original boys’ dolls, “GI Joe”, came with clothes that could be changed. Also, i defy you to find a single comprehensive source that suggests the sole “purpose” of a doll is to play dressup. Ell oh ell! Finally, go fuck yourself. You have neither the right nor the responsibility to attempt to dictate to me with whom i will interact or how i behave when i do, moron.
  
  Reply
- Lucy68
  
  +1 y
  @Chazmatazz269 please don't call him a moron he was just giving his opinion. Can we all be kind to each other please and thank you.
  
  Reply
- Cubus
  
  +1 y
  @Chazmatazz269 Imagine calling someone a moron, just because you disagree with him. That does not speak well of you.
  
  Reply
- Lucy68
  
  +1 y
  Thank you for the MHO
  
  Reply
- Cubus
  
  +1 y
  You're welcome
  
  Reply

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NostalgiaSenpi Follow
Explorer Age: 35

+1 y

It was a rather bad idea. According to various studies in 2021, globally only two percent of the world identifies as non-binary. Why make a specific doll that's supposed to represent something like that if there isn't that many people doing so?

0

0 Reply
m
DryGermanGuy Follow
Master Age: 47 , mho 33%

+1 y
1.8K opinions shared on Other topic.

You do realize that Matell is as American as their Barbie doll, right?

0

3 Reply
- Cubus
  
  +1 y
  Ok, what does it change?
  
  Reply
- Cubus
  
  +1 y
  What country's brand came up with this?
  
  Reply
- Cubus
  
  +1 y
  *branch
  
  Reply
ThomasDavid1989 Follow
Xper 5 Age: 37

+1 y

Boys collection action figures, girls collect dolls. It's the NAME, not the figure itself

1

0 Reply
LiamJHayden Follow
Master Age: 30

+1 y
2.4K opinions shared on Other topic.

Catering to a fringe market rather than to the main client base is a pretty good path to failure.

0

0 Reply
Agape93 Follow
Master Age: 34

+1 y
7.4K opinions shared on Other topic.

Good. Literally nobody was asking for it

0

0 Reply
backdoorman Follow
Master Age: 31

+1 y
3.1K opinions shared on Other topic.

Who could have seen that coming?

0

0 Reply
In_Trance Follow
Master Age: 27

+1 y
3.5K opinions shared on Other topic.

whatever works for them

0

1 Reply
- Cubus
  
  +1 y
  Well, it didn;t work. They were selling really poorly.
  
  Reply
gorydetails Follow
Guru Age: 31

+1 y

lmao. get woke, go broke.

0

0 Reply

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Home > Other > Questions > Thoughts on German toy company removing gender-neutral dolls after a sell flop?

Thoughts on German toy company removing gender-neutral dolls after a sell flop?

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