Why is my guy friend always reminding me we are just friends even though I dont push the matter?

Anonymous
I have best guy friend that I've had for about a year. We hang out daily, talk all day several times a day, always help each other, and i always hang out with his family. When we first met I was in a bad relationship and he was interested in dating me but backed off when he found out I was in one. Though we still flirted back and forth a lot. Now I am out of that relationship and we have gotten very close. Yet he has made it very clear he is just friends with me. I have also made it clear I understand this but he still reminds me weekly. Even went so far as to tell me why he could never date me (fear of me cheating on him due to our banter while I was still dating another guy). I have told him I was fine with this arrangement over and over and I never push the matter. He has even told me he was glad I never push him to be with me.. Lots of people ask if we are together and we always tell them we are friends. Yet he is always consistently reminding me of this. Why does he keep telling me how we are only friends and thats all we will be when I clearly know? Is he telling me or telling himself?
Why is my guy friend always reminding me we are just friends even though I dont push the matter?
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