My friends with benefits relationship is getting confusing?

I’ve been in a friends with benefits relationship for eight months. A month ago, we agreed that we were gonna be exclusive. But at the same time, he told me that he didn’t want a relationship. This month things are getting confusing, he’s talking about me to other people (now out friends with benefits situation is becoming public) he texts me more often, calls me princess, sex has become more passionate and he compliments me more, telling me I’m beautiful. My gut tells me that he is developing feelings, but he’s scared.
My friends with benefits relationship is getting confusing?
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