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https://www.yahoo.com/news/cosmcs-curious-customers-flock-mcdonalds-003640591.html
CosMc's: Customers flock to McDonald's new retro drinks brand

Long queues have formed outside the first branch of new McDonald's concept brand CosMc's - but will the new retro-themed, drinks-focused brand have staying power?

Fast-food companies are dreaming of more customers like 21-year-old Corinn McKenna.

"I'm here because of the intrigue, and I think the McDonald's empire is something that's pretty impressive," she said. "I first heard about this launch on TikTok."

Ms McKenna, who ordered a tart, mildly sweet blackberry mint green tea, was among the initial rush of customers at the first CosMc's, a new brand launched by the burger giant with the hopes of cracking the market for specialty coffees and drinks.

CosMc's yellow-and-purple design is meant to evoke nostalgia for the brand's past and is named after a strange and obscure company mascot - a cheeseburger-obsessed orange alien with six arms that featured in McDonald's advertising starting in the 1980s.

The menu is slightly more up to date. It includes breakfast sandwiches with slight uplifts - one comes with avocado and tomatillo along with egg and sausage - desserts such as filled donut-like pastries called McPops, and snacks including pretzel bites.