What's with the whole "blackpill" foolishness?

In the internet in the last few years, all this weird incel "Looks actually matter to girl" shit has popped up, I saw a question like this on here which is why I wrote this. Well, no shit. Do looks matter to guys? Yes. Then why shouldn't they for girls? I don't understand this stuff like "blackpill" stating things like "WoMeN actually care about looks" and there are millions of likes and comments like it's some insanely profound truth.

And then there's a thousand more "blackpill" subjects that literally toddlers know

"Women actually care about looks some like guys" 20 million likes 200,000 comments debating?

Am I missing something? Or is it something in the water I don't know.

What's with the whole "blackpill" foolishness?
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