Do you punish retail stores by boycotting their goods when you feel its overpriced or buy it anyways because you have the money to afford it?

Do you punish retail stores by boycotting their goods when you feel its overpriced or buy it anyways because you have the money to afford it?
I purposely punish and boycott their goods if I think its being overpriced though I can afford it.
I purposely punish and boycott their store by avoid going there.
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Do you punish retail stores by boycotting their goods when you feel its overpriced or buy it anyways because you have the money to afford it?
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