Is calling volunteers ‘family’ in nonprofits toxic or supportive?

Do we think its also toxic for management of a volunteer organization to use this term, as well as the workplace? Why/why not?

Nah, its fine!
Yes, it's still extremely toxic
Even more so because you're not getting paid, so they can use it as an excuse to bully you
Why would it be?
It depends (will answer in comments)
Select gender and age to cast your vote:
Is calling volunteers ‘family’ in nonprofits toxic or supportive?
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