What do businessmen consider worse - compensation payouts for customer complaints or bad word of mouth?

Especially if they refuse to provide compensation or refunds or even further funds on top of refunds for trivial or inconsequential complaints.

Hell - how has capitalism lasted this long without almost every business going under from customers, that cohort of customers who 'know the system and know how to work it' called 'the system of the customer is always right'

Spicy zing one liner.
Bad word of mouth
Losing money to complaints, compo, refunds, etc
Lawsuits, actually
Regulators, actually.
Select gender and age to cast your vote:
What do businessmen consider worse - compensation payouts for customer complaints or bad word of mouth?
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