How did Jake Paul manage to garner so much attention and hype for his fight against Mike Tyson?

How did Jake Paul manage to garner so much attention and hype for his fight against Mike Tyson?
How did Jake Paul manage to garner so much attention and hype for his fight against Mike Tyson?

Before Mike Tyson, Jake Paul wasn't doing record-breaking PPV numbers, and a lot of his fights actually flopped, such as against Mike Perry, Bourland, etc. How did he manage to create quite possibly the most watched and popular combat sport event of all time? He isn't that relevant in the world; I mean, the older generation doesn't really know who Jake Paul is (it's mostly Gen Z and the youngsters). Is Mike Tyson just that big a name? I just don't understand why literally everyone watched the match and was talking about it because I didn't know people even cared about Jake Paul or a 58-year-old Mike Tyson.

How did Jake Paul manage to garner so much attention and hype for his fight against Mike Tyson?

Mike Tyson's match against Roy Jones Jr. didn't even come close to the amount of popularity this fight had, and RJJ is a known boxing legend.

How did Jake Paul manage to garner so much attention and hype for his fight against Mike Tyson?
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