Search Results: attracting jerks

https://www.yahoo.com/news/budweiser-clydesdale-events-cancelled-bud-194054529.html
Budweiser Clydesdale Events Cancelled as Bud Light Boycott Grows

A Budweiser distributor in Springfield, Missouri has cancelled all planned appearances of the iconic Clydesdale horses, citing threats to its employees.

The news comes as the boycott of Bud Light on account of its partnership with trans activist Dylan Mulvaney continues to grow. The beer’s parent company, Anheuser-Busch, is now having to react to criticism as well as increasing problems, including a stock price that’s dipped.

Wil Fischer Distributing decided to cancel all of the Springfield Clydesdale showings, citing safety concerns for their employees, according to the local Fox outlet. The Clydesdales have long featured in commercials such as last year’s Budweiser Super Bowl ad. The horses also recently made their annual appearance at the Cardinals’s Busch Stadium for baseball’s 2023 Opening Day.

Bud Light’s partnership with Mulvaney was intended to brighten up the brand from its stale association with “fratty” college guys throughout America’s colleges.

“If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” the beer’s VP of marketing explained last month. “What I brought to that was a belief in, okay, what does ‘evolve and elevate’ mean? It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.”