Why is my ex purposely rubbing his new relationship in my face?

Anonymous
So me & my ex were on and off for 2 months last off was 3 weeks ago, he is apparently dating someone since 2 weeks ago. Or so he says. Either way he's in a rebound relationship.

Yet for some reason he is rubbing it in my face. Tweeting "💏 ... ❤️ ... 👍" it doesn't even say anything, yet is there to set out to hurt me. He's not the type of guy to post his love life on the net & he knows I'll see it. There's also been things like 'I want to be yours, I want to be yours.' (Song lyrics to a band. Yet I posted some lyrics from the same band a few days earlier.')

He even changed his profile picture to him & this girl when we was arguing for a minute then changed it back. Why is he purposely rubbing this in my face? Telling me in our argument how they have such a crazy connection. I blocked him on everything but now he's getting his friends checking up on. Why?
Updates
+1 y
I should also say he told me that he missed me & then tried to claim he hadn't replaced me.
Why is my ex purposely rubbing his new relationship in my face?
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