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some guys don't like to be called cute. The word "cute" can be used to insult a mans masculinity. ... maybe I should put this in terms that'd be easier to understand... When you call a man cute, he'll think that you're going to pinch the cheeks on his face and such. It's like calling a man a boy. Inside we think you're trying to insult us.
Don't use the word cute unless your with your friends, talking about kids, looking at clothes, or with a pet but don't call your boyfriend that. Instead you should just call him babe, honey, hun, etc.1
Some girls use 'cute' to mean 'sweet in a naively innocent sort of way that I want to hug but would never ever fool around with'. That would be a bad thing.
Others use 'cute' as their standard word for 'attractive'. That is a good thing.3