How to peel out of this friendzoneship, or should I?

So, long story. Met a guy on an app. We took a while to get to know each other, then figured out it wouldn't work out because of our beliefs. No one ever tried to make it official, it's a "just friends" thing (we aren't sexually involved or anything). But he texts me constantly every day.

At first I thought it was because he liked me, but now I'm starting to get the feeling that I'm moral support. I make him feel loved when other women ghost him, breadcrumb, etc. I'm always in the background. I could be meeting other guys.

I put a lot of energy into getting to know this guy and, stupid me, I felt special. I felt loved. I grew to care about this guy. I've been in two relationships in my entire life, and the last one was to a marriage to a guy who cheated, abused, and ultimately fell out of love with me. I found out in my late 20s that my mom hated me and wanted me to die, basically that my parents didn't really love me. I'm lucky that I've met people who really do love me who are like family to me, but I'm still very hurt. I don't want to repeat the same feeling.

I don't want to stay in an energy where I feel disposed of. I don't want to exit this like it's a big deal though. I can't just flake away, because he constantly texts me. We're supposed to meet, and I don't have an excuse not to go. I just want to escape this and forget about it.

How to peel out of this friendzoneship, or should I?
Post Opinion