I know average looking women that believe they need to work extra hard to charm a man into choosing them over other women and they often achieve that through unnecessary action or behaviour.
Men prefer depth over superficial lustre. Because when you are rich or intelligent, there are literally tons of equally attractive and equally easy woman interested in you.
Women are sometimes ignorant of the fact men would rather have consistency, than superficial charm, since a billion other women also have superficial charm.
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