I text with my guy friend sometimes (I also really like him) and sometimes but not often I will call him "hon" while texting. I don't know how he takes it he never tells me not to call him that or even says anything about it so you think he's OK with me calling him that? If it bothered him would he say something or just let it go? I am hoping he likes me too and that it is a good sign that he lets me call him that. In person I am not quite as flirty with words I don't know if I could call him that to his face.
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Some girls call amost everyone 'hon'. That was common in times past; you see it in movies from the 50's all the time.
He probably takes it as casual thing, as people did back then, so it wouldn't bother him any more than you calling him 'handsome.'
And I think you could also say it to his face; he'd still just consider it a casual way to address him, much like a nickname.0