How do you motivate someone’s desire to read?

They don’t particularly take pleasure in reading but when it’s history or research or they trying to find answers, they’re into it answers is what they’re seeking pleasure is not.
They do enjoy audiobooks podcast, love hearing others speak about books and want to know what’s in the books but don’t wanna sit there and read them love the movies and based on true stories loves facts and history, but just don’t want to sit there and read the book
How do you motivate someone’s desire to read?
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