How do you handle people who don't reciprocate your kindness?

ENTP_EMO
Let's say you've helped someone not too long ago.
Now you need help and they say they can't.
What do you do?

Remind them of your kind acts so that they'll "regain their memory" and help you?
Do nothing?
etc

How do you handle people who don't reciprocate your kindness?
How do you handle people who don't reciprocate your kindness?
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