How to stop shoulder-length hair from curling outwards?

TheDevilInside
I really hate when my shoulder-leght hair curls outwards. Which happens all the time.

Is there a way to prevent it from making me look like I just came out of a "Hairspray" musical? Without using heat? Because I also don't like using heat on my hair.
How to stop shoulder-length hair from curling outwards?
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