What is the male equivalence of makeup to women?

CAPTAIN-OBVIOUS
Because makeup enhances a woman’s attractiveness by up to 3 or more points. For instance, in my opinion, the girl is a 4/10 without makeup on but with makeup, she shoots up to an 7 or 8 out of 10!
Is there even an equivalence for men? Muscle? Money? Power? Height? What is it? All combined?
What is the male equivalence of makeup to women?
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Money is the male equivalence of make up to women.
What is the male equivalence of makeup to women?
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