Is it shallow to reject someone because you found them physically unattractive?

They have a great personality but just looking at the person you just aren't attracted to them physically so you reject the person. Shallow or no? Why or why wouldn't you think so?
Yes it's shallow and here's why (explain)
No it's not shallow and here's why (explain)
It depends (explain)
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If a persons personality is attractive does that make them seem more physically attractive to you?
Is it shallow to reject someone because you found them physically unattractive?
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