Girls, why do you find it so hard to call a guy handsome/good looking?

If a guy is good looking why don't you just tell him? Would it be that big of a deal? Or do you feel, you will lose something if you do? Afraid of rejection perhaps? Don't want to stroke his ego? Or you generally don't find most guys handsome? Which is it?

Girls, why do you find it so hard to call a guy handsome/good looking?
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