Why do over 90% of women in India and Turkey consider themselves beautiful, while less than 30% do in the UK and Japan?

Why do over 90% of women in India and Turkey consider themselves beautiful, while less than 30% do in the UK and Japan?

I recently came across a study about how women perceive their own beauty, and it really caught my attention.

Source: https://www.philips.com/c-dam/corporate/newscenter/global/standard/resources/healthcare/2017/global-beauty-index/NewsCentre-Philips-Global-Beauty-Index-2017.pdf

According to the report, confidence levels are sky high in India 96% and Turkey 91%, but shockingly low in Japan 26%.

I can understand the factors behind the results for India and Turkey; however, I find it difficult to explain why the figure is so low in Japan. In my view, Japanese women are typically very beautiful and elegant, which makes this outcome quite surprising.

Why do you think there is such a disconnect between reality and self perception in Japan and UK compared to the others?

Why do over 90% of women in India and Turkey consider themselves beautiful, while less than 30% do in the UK and Japan?
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