Why does this guy try to hide his smile towards me?

So me and this guy are quite close friends, whenever he used to look at me he used to pull quite a blank face.
But lately nearly every time he looks at me he smiles or tries to hide the fact he is smiling.
Why is he smiling all of a sudden? Also why does he sometimes try to hide that he is smiling at me?
Why does this guy try to hide his smile towards me?
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