Giving her the gift of missing you?

I'm conflicted on this. People say by not talking to someone for a couple weeks will make them wonder why they haven't called you in a while. However, it seems to me that men and women work differently on this due to their different psychologies. It seems that it works for women when they don't contact men--men will start thinking about them all the time. It doesn't seem to work as well when men do it to women--from my experience, it seems that not talking to a woman for a few days will cause her to forget you, rather than think about you. Any other thoughts on this?
Giving her the gift of missing you?
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