Do guys wear cologne to impress women?

Been working with a guy for a few years now, we have started having lunch together, chatting, flirting etc, last couple of days he has turned up for work wearing cologne, which is not something I have known him to do, is it to impress me, I mean he smells amazing, but I don't know if I'm reading too much into it...
Do guys wear cologne to impress women?
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