Guy's Behavior

Why does he still give mixed messages when I already talked to him about it?

For a while, ever since before I told my friend I’ve had feelings for him, he tells me all these sweet things like I’m perfect to him, everything about me is perfect to him and sexy to him. My voice, personality, everything inside and out, and what’s weird is how he’s said that if he wasn’t in his LDR he’d be with me and that he loves me, cares about me, and everything but he told me last month that he doesn’t feel the same way as me. And when we were talking about that the night we had sex, he referred to it as making love. And I told him “there’s a difference between having sex and making love. You know what it is?” He said “yeah I know.” And last month we had gotten into an argument because I had talked to him about how he says all these nice, sweet things to me and I asked him why if he doesn’t have feelings for me and when I asked him what the reasons are, he started getting mad and acting confused. But I thought it was cleared up after that because he stopped saying those kind of things but recently he started again like saying I still look beautiful. I don’t get it but I can’t take it anymore. And I’ve tried distancing myself from him to where I even stop talking to his brother who’s also my friend and blocked them and he still tries to find a way to reel me back in like him and his brother trying different ways to get a hold of me. My therapist said that it seems like he’s playing with my feelings and he keeps leading me on, which I agree and that he’s so hot and cold with me
Why does he still give mixed messages when I already talked to him about it?
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