If a guy jokingly compliments himself in text messages is this normal behaviour or does he want validation?

A guy I like we talk on the phone and text will often say something about himself like ‘oh you like that footballer , he’s as talented as me isn’t he?’ or he will send a funny meme and say ‘I’m funny aren’t I?’ Or a photo of himself and say ‘this is my favourite jumper’ etc just wondering if these are red flag behaviours and he’s looking for validation or just wants me to say something nice back

If a guy jokingly compliments himself in text messages is this normal behaviour or does he want validation?
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