Why is he ignoring me?

Basically one day my friend dared me to send a spicy photo to him and since he had never asked this before i thought he was joking but he wasn’t so I sent it and then two days later a i sent another one. We were just talking and I asked what it would be like in person since we started getting freaky through text and he said whatever happens, happens. I don’t really know how I should take that. Additionally once I sent the second vid of my naked he was fully engaged even saying things like “your body is so hot omg.” he always answered my messages after that too. 3-4 days after that he stopped replying to me after I texted him three times (we are close friends so i do that kinda often) but he still responded to me on instagram and watches my stories. I just want to know why he isn’t texting me back

Why is he ignoring me?
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