Is it possible for someone to be shy calling someone else by name?

I dont get it.. I can count by hands how many times he call me by name in real life/calling. And that also only happen when we are far away and he want to call me. The rest he will just go with friend. “Friend what are we eating today” “Friend what are you doing”

BUT

When it comes to chat, he always say my name. Always. Rarely go with that ‘friend’

Is it possible for someone to be shy calling someone else by name?
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