Why do “high value men” spend so much energy trying to convince women they’re high value?

We always hear “high value men don’t chase women, they attract them.” Makes sense. But then why do so many of these self proclaimed high value men spend HOURS online trying to convince women they’re the prize? If you’re really that valuable, wouldn’t everyone already know it?
Why do “high value men” spend so much energy trying to convince women they’re high value?
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