Why would a guy lead a girl on when he has a girlfriend?

I’m feeling really peed off, a guy who I had an intense chemistry with over the past few months, who made it really obvious that he likes me up now has announced (indirectly) that he has a girlfriend.

Up until last week he seemed into me but he suddenly cooled off after I was talking to a guy friend and became standoffish.

Anyway, I messaged him a few days ago to say can we meet up/talk and he has since ignored my message.

As I am on his social media, today he posted a story with his girlfriend (who he NEVER told me about). It’s the first time he’s ever mentioned her on SM and it’s was almost like he was flaunting her. I’m not sure if this is a coincidence or not given the timing,

I am absolutely perplexed as to why this guy has been showing me any attention the past few months and up until last week, knowing that he has a girlfriend, why would he have even bothered with me?

People say I am very attractive and I found he would regularly seek my attention. At times, I thought he went beyond physical attraction, because he genuinely seemed keen to spend more time with me, to try to get to know me, like to the point I’d say ‘right I’d better go’ and he’d look for ways to make me stay and keep the conversation going.

The fact that he hasn’t replied to say ‘sorry not interested, I have a girlfriend’ really infuriates me, I mean how hard it is really to be up front with someone.

I feel like he has been stringing me along for months. Why would he do this? Now I feel like he’s ghosting me. it’s such a cop out not have the decency to reply.

We are in the same friends group, so I don’t understand how he thinks he going to face me, knowing that he hasn’t responded…

Why are guys like this? And how should I react next time I see him knowing he’s ghosted me?

Why would a guy lead a girl on when he has a girlfriend?
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