What do you think about a guy who says special things to you, gives you a nickname, only to find out he's doing the exact same thing with other women?

Does it make you feel less special? What should we do about it? Pretend you don't know? Confront him? Let it roll off your back? Stop seeing him?
What do you think about a guy who says special things to you, gives you a nickname, only to find out he's doing the exact same thing with other women?
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