How much does natural charm influence attractiveness for both genders?

I was reviewing some guys in a music video and I realized when their behaviour, clothes, and context changed, their attractiveness changed.

I also realized the women they married were not objectively gorgeous by photoshop standards, but the way they carried themselves made them appear gorgeous and very attractive. It’s not something you can teach, it’s your natural energy disposition.

How much does natural charm influence attractiveness for both genders?
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