Why do most cleaning ads show messy men instead of messy women?

[Siajanua2027]

Like they want to show a stinky room, they show a guy's room, or they want to show a stinky pair of socks, they show a guy's pair, etc. etc.

[nolabels]

This question brings to mind recent TV ads showing guys going gaga over the latest and greatest cleaning implements.

Lol.

Gimme a break.

I like to keep my abode clean.
I don't get emotional about the tools that I use to do so.

To answer the question, though, men have been targets of sexism for a very long time, especially, but very inaccurately, in the realm of cleaning solutions.

Madison Avenue knows the business of advertising very well.
Put out an ad showing 'those dirty, nasty men' and women will eat that stuff up, plunking down beaucoup bucks in purchasing one new cleaning apparatus after another.
I can see the thought processes of a typical woman (I can already see women coming to attack me in regard to that comment, LOL) when viewing such ads:
'I'll show that dirty SOB that I'm able to beat his filthy habits into submission.
All I need is this $350 do-all cleaning machine.
That'll show his ass who the boss is around here'.

Or something like that, anyway.

Yep, ad execs know their stuff, all right, and they're laughing all the way to the bank.

[exitseven]

I know.. I fated somebody for a long time that was a total slob. She always had dirty dishes in the sink and she just took her clothes right out of the dryer and just piled it on her bed and if she needed something to wear she just poked through the pile. Her bathroom was unbelievable. Looking back I was lucky I did not get dysentery from it. While it was going on in did not bother me much bun now I am horrified

[exitseven]

Thanks for the MHO😎

[NathanDavis]

because of decades of expectation...

if you walk into a house and you see the place is dirty, then you will think "where's the mother/wife/women in general of this house and why are they not doing what they're supposed to do way more often than not"

but if you walk into the same house, and see that the light switch is messed up, the ceiling fans don't even work and other stuff in bad shape like, then... you would think "where's the man of this household and why not able to fix that shit or get someone paid to do it properly as they are supposed to do that way more often than not"

[Anonymous]

I’m sure there’s a number of reasons. Society doesn’t like to make the women look like the bad ones. Society tries to be sensitive to their feelings. Men are seen as expendable. Men are pretty much perpetrated as the deadbeats, the culprits, the jerks, assholes, etc. If you look at commercials that involve getting hurt it’s usually the male. For example falling down the stairs or looking like the dumb ones. When you look at a lot of modern day shows men are usually portrayed as the dumb husband or boyfriend. The girl is some empowered female who can do it all on her own.

[Jeff51]

Think men are more messy.