Men playing hard to get?

do men play "hard to get" when they've been hurt in previous relationships? for example, my current boyfriend has been hurt by previous relationships that involved financial drainage, creating credit cards under his name without knowing, taking more child support money, lying to him, dealing with irresponsible partners, etc. he even told me that he's "playing hard to get" and that "its the masculine thing to do". whats this meaning?

Men playing hard to get?
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